When you consider the ways to promote an event, there are many thoughts that come to mind. Where do you start from, and how much effort is needed to achieve all you have planned? But have you ever considered setting goals and objectives? The first of many ways to promote an event is to set goals you intend to achieve with every event promotional activity you want to embark on. Since the main objective of your event promotion is to sell tickets, you may want to focus on the most effective ways to promote an event. 

Other relevant reasons may be to get sponsorship and partners for your event and to build brand awareness. Whatever your goals and objectives are, Wix suggested the need to monitor the effectiveness of the Key Performance Indicator, as a business owner. 

According to Statista, the event industry is projected to hit $2 trillion by the year 2028, against the $890 billion it was worth as of 2020. The era of online event marketing has contributed to this projection and would seem not to wane. Thus, it is important that you employ practical ways to promote your event. Here are the 5 ways to promote an event. 

5 ways to Promote an Event 

Use Social Media Effectively 

Gone are the days when marketing was restricted to street corners. With the world becoming a global village in the internet age, the ways to promote an event are limitless. Yet, you have to use social media effectively to enjoy its benefits. How to use social media effectively? First, you need to understand your target audience and what social media websites they frequently visit. If you promote your event on YouTube when the potential attendees to your event frequent Facebook, you are bound to have low registration and reduced ticket sales.  

According to Hubspot, running a social media Ad on the medium your target audience visits the most will increase event awareness, registration, and ticket sales. They also suggested promoting your event on Facebook groups and Communities. Where you have a dedicated social media handle for your business, you can also share your event post to some of these groups for free or pay to advertise. 

Billetto has stated the relevance of creating #Hashtags for your event and why using them often on each post during the event campaign is important. You are also advised to speak with those who have already registered and your event ambassadors on the need to use your event hashtags. It will increase awareness of the event. 

Run Social Media Contest and Offer Incentives. 

People will engage with your post and follow your event if you run a contest on your Social media pages. The effective way to leverage this is to have them “Caption” one of the banners to your event, and the best caption with the most likes wins a gift, a free ticket to the show, or other incentives you think are worth the contest. B & B Press noted that this will encourage your target audience to engage with your post, probably share it with their friends or tag them. Also, it creates a sort of excitement about your event. 

Partner with Keynote Speakers, Influencers, and Ambassadors 

Constant Contact recommends working with Influencers and ambassadors as one of the best ways to promote an event. Securing the partnership as early as possible will ensure you reap the reward. Aside from the aura and influence they command on your event posters, you may want to include in the contract the number of posts you will want them to make about your event through the first 3 phases of your event (Before, during, and after). It will help you to tap into their large followership, which is a potential increase in attendees and customers for your business.

Discount for early birds  

Statistics by Namogoo revealed what people have to say about discounts. The study showed that people would buy a product they had not planned to if they were offered a discount with a coupon code. While 80% expressed that they are willing to try out a new brand if offered discounts, 48% say they will avoid like plague, brands that do not offer discounts.

Thus, you should consider offering early birds reduced ticket prices or some other incentives like free drinks, food, etc. as one of the ways to promote an event. 

Create an event website. 

How would you love to have a dedicated website where you can post all your multiple events, promote them, track the number of attendees and registrants, share contact information, have people pay for tickets, and collect RSVPs in one place? A dedicated event website is one of the ways to promote an event. It will help you track all you need to know about your event and ensure all activities surrounding the event and logistics are in one place.  

Wrapping Up!

If you do not have the resources and the time required to maintain an event website. We at People Connect have all you need to promote and manage your event. How do we stand out compared to other event websites? We have your potential audience and keynote Speakers that you will love to host in your event and help you get sponsorship for any of your events. What is more? We will promote your events and offer bespoke services other event websites cannot boast of. Get Started with us now.