In a perfect world, you would be the owner of a Fortune 500 company, in which case, sponsors would be contacting you. However, it’s not always an ideal world, and for many businesses, it’s the opposite, which means business owners have no choice but to put in the extra leg work to get worthy sponsors for their next corporate event or conference.

Here, we are going to take a look at how even small business owners can score some of the big names in corporate sponsorships by doing it the right way.

Leverage Your Assets

It’s a dog-eat-dog world out there, which means you need to know what you can offer in return for a big name sponsorship. Sponsors usually tend to leverage their sponsorship as a strategy to get some value out of their investment. In short, your sponsors will want something for sticking their brand name to yours. Before you reach out to potential sponsors, it is important to first identify what you can offer in return in terms of their campaign strategy, a website, or large social media following. Some tech SMEs also offer detailed data mining reports of their attendees, which offers cross-promotion opportunities to the sponsors.

Time Your Event

Many companies, especially large ones, tend to offer event sponsorships at certain times during the year. This cannot be changed just because you asked nicely since their budgets are formulated the previous year. The time of year for large companies to do event sponsorships will vary depending on a number of factors including, the company, industry, and the economy. It is important to identify the peak event sponsoring times to get large sponsorships for your event, or at least stick to those months where a large number of companies offer sponsorships, which will give you a large pool to choose from.

Here, you will have to identify the motivation behind companies for sponsoring events as the reason why they offer sponsorships dictates when and the number of sponsorships they provide. You can also use People Connect to keep track of sponsorship offers.

Make Good Use of Data

Make no mistake; you will have to woo the company into sponsoring your next event. The best way to do that is by using a data-driven sponsorship proposal. This means you shouldn’t just stick to a nicely crafted proposal, but send the potential sponsor a detailed spreadsheet along with data-driven visuals which will outline the number of seats at the event, the number of attendees that are anticipated to be there, social media engagement, event-specific ads, etc., along with any valuable data on past events your company has organized. All this information will ensure you are able to make a good first impression with a potential sponsor of your event.

Since it’s all about perception, finding the right sponsors for your corporate event is a great way to position your brand as an authority in a niche. To connect with the right sponsors that fit for your next conference or corporate event, visit People Connect today.