Statistics show the US corporate event market was worth approximately $95.3 billion in 2020. Experts believe it will be worth roughly $511 billion by 2030, growing at a compound annual growth rate of 17.3 percent.

Harvard Business Review surveyed over 700 business executives and found that hosting and sponsoring events were significant priorities for small and large organizations. Harvard Business Review also found that organizations providing B2B services spend more money on such events and conferences than B2C businesses, with the former allocating 29 percent of their marketing budget on hosting events and the latter allocating 19 percent of their marketing budget on such activities.

Brand awareness is a key component for any organization – large or small. Organizations want to promote brand awareness because it helps them acquire new customers. In addition, increased brand awareness also contributes to brand loyalty, helping organizations retain customers.

Organizations spend millions of dollars trying to cultivate brand awareness. But they often overlook the importance of hosting and sponsoring events. However, the reality is that events are an excellent way to promote brand awareness.

How Events Can Build Brand Awareness

Here’s how events can build brand awareness:

Spread Your Organization’s Core Values and Message

Hosting an event is an excellent way to spread your organization’s core values and message. You can align the event’s theme with your core messaging to show customers what your business stands for and supports.

Doing so will also attract event attendees who resonate with your core values and message, meaning you’ll attract the perfect customer base.

In addition, displaying your core values and message through an event can help strengthen your brand’s identity. Event attendees get a real-life experience of what your organization has to offer.

An event also allows you to share your message in various ways. For instance, you could offer a workshop to demonstrate your expertise – this approach is particularly beneficial for businesses with a B2B model. Alternatively, you could also find professional speakers to convey your organization’s message to the audience.

If you’re looking for the best professional speakers in Arlington, Dallas, and other Texas cities, we can help you. Our business networking platform has numerous professional speakers you can connect with today.

Make Your Business Relatable by Showcasing Your Organization’s Values

Basing your event’s theme around your values also allows you to make your organization more relatable. Attendees can see that your company is more than just the products or services it sells, humanizing your brand. As a result, customers that resonate with your values will become more loyal.

Events also allow potential customers the chance to ask questions and experience your products or services first-hand, creating more opportunities for your organization.

In addition, you can use this opportunity to network to further bolster your brand.

Enhance Your Brand Awareness by Networking on People Connect

People Connect is a business networking platform like no other, designed to help businesses and organizations collaborate and secure associated resources. Likewise, the online networking site also helps groups connect and promote conferences and workshops. As a result, you can list conferences on the website and find professional speakers for your events.

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