Chairs set up at an event venue
      • February 12, 2021
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      Promoting Your Venue Space – Challenges, Recommendations

      Are you looking to get more event bookings for your venue? If you are an owner of a venue, then your answer is obviously going to be an overwhelming “yes, please.” Well, you will first have to promote your venue space first. The good news is, you are going to find some great tips on promoting your venue space right here.

      While there is a strict lockdown in place for many cities around the globe, providers of venue space for corporate or private events still need to be on their toes when it comes to the outreach, promotion, and conversion of their efforts to market the venue space so that whenever things get back to normal, all your venues will be booked.

      Get a Website

      If you don’t have one already, it’s time you invested in one. Pronto. A website will include detailed information on your venue space, the dimensions, seating arrangements, location, parking arrangements, event rates (if possible), the type of events it can be used for (corporate events, private dinners, film shootings, etc.). It should also include high-quality pictures and videos so that anybody interested know what to expect. Don’t forget to provide clear contact information, and preferably include many options, including email, mail, and not just a phone number.

      Create an Email Newsletter

      An email newsletter is a great way to let people know about the latest news about your venue. The newsletter can also include past events and present event updates. It is important to make the newsletter interesting and engaging. While you might want to look and sound all business if you’re promoting a venue for corporate events, it’s advised to make a connection with the recipient through the newsletter by taking them behind the scenes and giving them a sneak peek behind the curtain.

      You can also include information on the improvements that have been made to ensure an unforgettable experience for all attendees or the safety protocols that have been put in place so that attendants can enjoy the event and be safe at the same time. There’s loads of information that can be shared via an email newsletter that will help make it more engaging to the reader.

      Create Short Promotional Videos

      If you do have a presence on social media, then you need to put a bit more effort than the “We’re Open” post. Make a short promotional video instead where you introduce yourself and the venue, and then engage the audience by providing them with information on the various features of your venue and what makes your venue the best choice for their particular event.

      For instance, if you mainly targeting corporate clients, then you can mention the abundance of parking space right outside your venue, large toilets, or free Wi-Fi access, or even multiple power outlets so that guests can charge their phones and laptops. Make sure you include all the amenities of your venue that you think will make a difference in letting organizations and corporate event planners choose your venue over other available options. The video can then be smartly edited and sprinkled with some great images and sound effects before being posted on your business website and all your social media accounts.

      Create a Virtual Tour

      Another great idea for venue space promotion is creating a virtual tour of the venue. This is, by far, one of the most effective ways of getting event planners and corporations excited about your venue. With a virtual tour, there’s no need for clients to visit the venue physically (which is not possible at the moment due to COVID19). The virtual tour is a great way to promote your venue and highlight all of its features and amenities that clients will be looking for in a venue for their next big event.

      Use People Connect

      While making fliers and promotional videos are all great ideas for venue promotion, if you really want to blow the wind up your venue promotion efforts, then you will have to bring out the big guns.

      Platforms such as People Connect are a great way to ensure your venue gets noticed by most people who are looking for a venue for their next event. The platform offers a reliable way to strategically market your venue space to find clients consistently. Besides, using such platforms for marketing your venue space will position your venue as a leader in your marketplace.

      Not only that, venue providers also have the opportunity to find event planners or companies who are looking for the appropriate venue space for their next event. People Connect provides venue owners with all of the tools they need to promote their venue in the best way possible, respond to potential clients, and make connections with other like-minded individuals who are using the platform to look for professionals and partners for their next big event.

      Ending Note

      When deciding on the best way to promote your venue space, there’s a right way and a wrong way. Hopefully, the aforementioned tips on venue space promotion will help guide you through the process of promoting your venue so that you are able to attract the right crowd. If you’re stumped, then why not just visit People Connect, the one-stop-shop for companies, venue providers, vendors, and professional speakers to find and connect with other like-minded folks to get the best bang for their buck.

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