‘Is social media effective for marketing?’ Yes, social media is effective for marketing! The advent of the Internet and social media has continued to ensure a shift in marketing orientation. Gone are the days when businesses were restricted to the traditional ways of marketing through word of mouth, signboards, billboards, etc. Though Television and Radio advertisement was a tard change from that period. A revolution took place in the marketing industry with the incursion of social media.
According to the United States Census Bureau, the world population is currently 7.9 billion, projected to be about 8 billion by the end of 2023. Out of this, 4.55 billion people use social media and this will go up before the end of 2023, predicted by Socially Buzz, to 250 million people, if not more.
The United States with 334 million people has 84% of its population using social media. From these statistics, about half of the world’s population is on social media. And that is a lot. But is that sufficient to claim social media is effective for marketing? Let us delve further into statistics and why we feel compelled to stand by the answer provided in the introductory paragraph.
Social media ad campaigns show that about 28% of people are willing to purchase a new product they saw from viewing an ad. Testimonies gathered from online polls show that people are inclined to buy from brands they have continually seen in adverts or social media posts. 49% of people tend towards doing that.
No doubt your business stands a chance to reach a larger audience while using social media in 2023. At some point in history, your business would have only been attractive to those in your locality. However, social media has emerged to ensure your business can enjoy the patronage of the global community.
Hootsuite in its 56 important social media Advertising Statistic for 2023, revealed the following;
Though we have only given the stats about how effective the above-mentioned social media platforms are for marketing, statistics are also available for how YouTube, Snapchat, TikTok, etc. can serve your business advertising campaigns. Here are the free advertising platforms.
Now that you know how effective social media is for marketing. Here is how creating a social media marketing plan can help your business with effective social media marketing.
Social media has come to stay, and there will be increased users and more platforms as the world develops technologically. Now is the time to invest in social media marketing to increase brand awareness and drive sales. It is one of the surest ways to make your business successful. Social media is effective for marketing, and creating a social media marketing plan will help your business attract new customers across the globe. To begin to get the effect of social media marketing, join People Connect to increase your social networking outreach.